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Adoptiv

Touchpoints

Every exchange with this lead on a single line: calls, voicemails, mail and text. A call attaches by the number it reached, so it lands on the right record even when nobody linked anything first.

Every attempt to reach Dana Whitlow

7 of 7
Channel
  • calloutboundRan through the pilot termsToday 16:046:12Qualified, demo bookedrecording heldmatched on contact
  • smsinboundCan we push the call to fourToday 11:41deliveredmatched on number
  • emailoutboundProposal for Q3 freightToday 09:20opened 4 timesMeridian mailboxmatched on contact
  • voicemailoutboundLeft the prepared messageYesterday 15:220:31voicemail drop playedderived, not stored as a kindmatched on number
  • callinboundCalled the main line about invoicingYesterday 10:072:48Transferred to billingmatched on number
  • emailinboundRe: depot rate sheet2 days agosynced from Outlookmatched on contact
  • voicemailinboundMissed, left a message3 days ago0:44recording heldderived, not stored as a kindmatched on number
Matched by number against
phonemobilePhonehomePhoneotherPhone
Not in this history
tasksmeetingsnotescommentsfield changes
Four channels, in the order they happened. Nothing here was logged by a person deciding to log it, which is the only reason a history like this is ever complete.
0
channels on one chronology per lead
0
kept per source behind the merge
0
numbers a call is matched against

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

Four channels, one order

Telephony, voicemail, mail and text are merged and sorted by when they happened, and the whole line filters down to a single channel when you want to read only the calls.

02

Attached by number, not only by link

A call joins the record when the number at either end is any of the lead's four, or when it was already linked. Texts work the same way, which is what stops the first conversation with somebody vanishing because the record was created afterwards.

03

A voicemail is worked out, not filed

This line keeps no voicemail row of its own. It reads how the call ended, whether a message was dropped into it and whether audio exists, and calls that a voicemail. The voicemail boxes are a separate screen and do not feed into this one.

04

Audio stays behind a door

The history says a recording exists and which call it belongs to. It never hands out a storage address, so playback is fetched against a token good for five minutes at the moment somebody presses play.

Where it sits

One moment in every record.

Every record passes through the same seven. Touchpoints is the lit one, and everything either side of it is a different page in this category.

  1. 01
    Capture

    how it arrives, and from where

  2. 02
    Shape

    the fields and stages it carries

  3. 03
    Find

    getting back to the right ones

  4. 04
    Work

    what happens against it day to day

  5. 05
    Advance

    moving it towards a decision

  6. 06
    Protect

    who may see it, and staying clean

  7. 07
    Report

    what the floor is judged on

The specifics.

8 facts
Channels
Call, voicemail, mail and text, in one chronology, filterable to one of them
Voicemail
Derived from how the call finished rather than stored as its own kind
Call carries
Duration, direction, final status, and the wrap-up code as it was worded that day
Matching
Primary, mobile, home and other numbers, or an existing link to the record
Number matching
Compared as written. A number stored in another format will not attach
Mail
Sender, subject and body, with the open and click counters filled in for anything sent from the composer
Text
Delivery status and the far end number, and threads are read without the source cap
Depth
A hundred and fifty from each source before the merge, twenty-five shown at a time

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Leads & Sales CRM

See touchpoints on your own floor.

Thirty minutes, your numbers and your data. We will set touchpoints up live and you can decide from the thing itself rather than from this page.

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