Legal intake: answer the call your advertising bought
Every call a plaintiff firm takes was bought and paid for, and the firm advertising beside you answers it if you do not. Adoptiv gives intake a number per campaign, cover after hours, texting on the same number, and a coded outcome.
Plaintiff and personal injury firms, mass tort campaigns, and the intake centres that sign for them.
Main inbound flow
10 nodes · compiled · 18,402 calls in 30 days
Four things that cost you on this kind of floor.
Each answer is a mechanism with its own page, not a promise. Follow any of them if you want to see it working.
The spot airs at nine at night and the caller is in a hospital car park. Let it ring out and they dial the next firm on the page, with the advertising already paid for.
Business hours are set per number, so you decide what happens outside them: an on-call rota, a queue offering callbacks, or your night vendor. A caller who rings off can be texted back from the number they dialled, and the thread waits for the morning shift.
Cost per signed case runs the firm, but most intake floors can only report cost per call, because nobody can say which tort campaign produced the signed retainer.
Claim a number per tort, per creative and per TV market, each pointing at its own flow, and the disposition carries that number onto the lead. Call analytics read per number, so a media buyer can retire a spot on signed retainers rather than on ring counts.
A claimant after a serious injury is hard to reach: in surgery, on medication, or on a phone that was in the car. One attempt at eleven in the morning proves nothing.
Call tasks in a sequence spread the attempts across the week, not the hour, a text from the same number tells them who rang, and the disposition on each attempt decides the next. Screening against the lists the firm keeps runs before the dialer connects.
Date of incident, exposure window, diagnosis, prior counsel. One wrong answer and the firm works a file worth nothing, or rings a claimant who is already represented.
The qualification script sits in the call flow and the answers land in CRM custom fields, so the statute date is a field, not a note. Twenty-six behaviours hang off one disposition, so criteria fail, out of statute and already represented close differently.
The retainer goes out, the claimant opens it twice and disappears, and nobody at the firm has heard the sign-up call that was meant to close it.
Both sides of the call are recorded on separate channels and kept with the call, so the sign-up can be reviewed and scored. The disposition starts the chase: a call task, an email, and a text that reaches someone who will not answer a number twice in one day.
Not quite your shape?
Legal intake
Run it against a legal intake list.
Bring one campaign and one number. We will stand up the parts on this page live, the spot airs at nine at night and the caller is in a hospital car park. let it ring out and they dial the next firm on the page, with the advertising already paid for included.
14-day trial · no card · migration included