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Adoptiv

Lead Sources

A catalogue of where business comes from, pointed at by the record rather than typed onto it. Ten arrive seeded and sealed; the ones you add after them rename freely, and every lead holding one follows without being touched.

Where the pipeline came from

counted live
Ten sources · contacts against each
deals
Attributed to Cold Call
6 of 2,960
  • Alan ReyesArdent Logistics1 source
  • Ruth BelloVantage Numbers1 source
  • Tomas IversenBramble Foods1 source
  • Chloe DannerNorthbridge1 source
  • Idris MahmoodMeridian Freight1 source
  • Sofia LindqvistHalden Retail1 source
Removing this source
RenameDeactivateDelete
2,960 records point here
A lead carries one source · there is no multi-touch model splitting credit between the ad and the referral that followed it
A source with records against it cannot be deleted or deactivated. Last quarter’s reporting keeps its labels, which is the whole reason this is a table of rows rather than a free-text box on the lead form.
0
sources seeded before you add one
0
source stamped across a whole import
0
sources a spreadsheet column can invent

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

A source is a row, not a spelling

Each one is a catalogue entry with a colour and a position, and the lead points at it by identity. Facebook Ads, facebook ads and FB therefore cannot turn up as three answers on three records, because no record is storing the text.

02

The total is counted, not carried

Asking the catalogue what came from where counts the leads against each entry at the moment you ask. Nothing is cached and nothing is stale, at the price of the count being work rather than a stored figure.

03

One source per file, chosen up front

An import stamps a single source across every row of the batch. Nothing in the spreadsheet can set it per row, and no entry is created part-way through the run.

04

Who referred them is a separate field

Referred-by is free text beside the source, so a named individual who sent you work does not turn into a new catalogue entry that nobody will ever pick again.

Where it sits

One moment in every record.

Every record passes through the same seven. Lead Sources is the lit one, and everything either side of it is a different page in this category.

  1. 01
    Capture

    how it arrives, and from where

  2. 02
    Shape

    the fields and stages it carries

  3. 03
    Find

    getting back to the right ones

  4. 04
    Work

    what happens against it day to day

  5. 05
    Advance

    moving it towards a decision

  6. 06
    Protect

    who may see it, and staying clean

  7. 07
    Report

    what the floor is judged on

The specifics.

8 facts
Seeded
Ten, website and organic search through to partner and other, each with a colour
Shape
A named entry with a colour and a position, referenced from the lead record
Renaming
One of yours changes everywhere at once. The ten seeded names will not move
Tally
Counted live against the catalogue whenever it is read, never stored
On import
One is selected for the batch and written to every row in it
Referrals
Referred-by stays free text and deliberately outside the catalogue
Retiring one
Blocked while any lead holds it, and the ten seeded ones cannot go at all
Who edits it
The workspace settings permission, or a tenant admin. The lead-sources switch only hides a menu

More in Leads & Sales CRM

12 capabilities

The system of record the phone writes to directly - no sync job.

Deals & Pipelines

Unlimited pipelines, each with its own stages, win probability, colour and temperature. Seven seeded, and every stage change writes itself onto the deal.

Lead Stages

Create the stages your floor argues about, colour them, order them and rate them hot, warm or cold, while six fixed categories keep the reporting stable.

Custom Fields

Eleven field types, all of them on the picker, with options, defaults and a section of their own, on leads, deals, products and vendors. No cap on how many.

Field Groups & Layouts

Sort the fields you add into named sections with their own colour, order and table visibility, then grant or withhold a whole section per permission profile.

Advanced Filtering

Eighteen type-aware operators, a trigram search across seven columns, and a straight account of where a custom-field filter is resolved and what it costs.

Bulk Actions

Tick rows and reassign, export, delete or enrol them at once, filtered per record by permission, so a mixed selection returns a verdict per row.

Duplicate Detection

Matched on normalised email then phone, at the moment a record is written, so the duplicate is caught on the way in rather than found in a report later.

Activities & Timeline

Every field change on a record with both values, beside the notes, mail, tasks and deal links against it, assembled as it happens rather than typed up later.

Touchpoints

Calls, voicemails, emails and texts merged into one chronological history per lead, attached by the number they reached, with duration and the wrap-up code.

Tasks & Reminders

Tasks with assignees, reminders, comments and templates, raised by hand or by a sequence, and the only CRM object that leaves the app to find someone.

Roles & Permissions

A role tree, sixteen org-level flags, per-entity CRUD and sharing rules across branches - so a BPO runs several clients on one tenant, safely.

Goals & Leaderboards

Ten measures over six windows, with attainment read from won deals and logged work the moment you open the target rather than filed by hand or overnight.

Leads & Sales CRM

See lead sources on your own floor.

Thirty minutes, your numbers and your data. We will set lead sources up live and you can decide from the thing itself rather than from this page.

14-day trial · no card · migration included