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Auto-Enrollment

A cadence can name the event that ought to put somebody into it and then fill itself. The refusals matter more than the additions, and every route into the cadence reads the same ones.

Three ways in, and every one reads the same guards

perCompanyDedupe
The event a cadence may name
  • Lead createdraised at the save
  • Stage changedraised at the save
  • Tag addedraised at the save
One at a time, from the sequence screen
reads the same four
The list-wide bulk action
reads the same four
Raised by the event the cadence names
reads the same four
The order somebody is walked through
the three unconditional checksthenyour four guardsthenthe run row
The row is the last thing written, so nobody is ever half enrolled.
Applied every time, whatever you ticked
  • a suppressed address
  • a cadence that is not live
  • anybody already on this one
One person per company name, so a cadence does not land on a whole switchboard. It is read when you add one person from the sequence screen, when a list adds hundreds at once, and when the event fills the cadence with nobody watching. One guard, one place it is written down, three routes obeying it.
0
events a cadence can enrol from
0
guards read before anybody is added
0
checks that apply whatever the guards say

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

The event is chosen on the cadence

A picker offers created, stage changed and tag added, with a field for which stage or which tag it must be. When that event happens, every live cadence naming it is looked up and each is offered the person in turn.

02

The event fires beside the save, not on an interval

Creation raises its event once the row exists, and never in a way that could hold up the write. A stage moving and a tag landing raise theirs alongside their own save, so a cadence set to one of them begins filling the moment it goes live rather than at the top of the next hour.

03

Four guards, read on every route in

Skip anyone already active on a different cadence. Skip a second person from the same company. Skip anyone written to inside the last so many days. Hold a percentage back as a control group, kept as a run that never advances. The same four are read whether somebody arrives by hand, in bulk, or from the event.

04

Three more that hold whatever you ticked

A suppressed address, a cadence that is not live, and anybody already on this one. Those sit underneath the four you configure, so they still refuse an add on a cadence where every guard is switched off.

Where it sits

Two moments in every run.

Every run passes through the same seven. Auto-Enrollment is the lit ones, and everything either side of it is a different page in this category.

  1. 01
    Trigger

    the thing that happened first

  2. 02
    Enrol

    how somebody gets onto it

  3. 03
    Wait

    the pause, and what governs its length

  4. 04
    Branch

    the fork, and which side is taken

  5. 05
    Act

    the mail, the text, the task that goes out

  6. 06
    Measure

    what counts as it having worked

  7. 07
    Exit

    how somebody comes off it

The specifics.

8 facts
Events offered
Lead created, stage changed, tag added, or off entirely
When it fires
Inline with the save that caused it, so nothing has to be waited out between the change and the enrolment
Guards
Already on another cadence, a colleague from the same company, written to in the last N days, and a control percentage
Where they bite
Every route in. One at a time from the sequence screen, the list-wide bulk action, and the automatic add
Applied every time regardless
A suppressed address, a cadence that is not live, and anybody already on this one
Order
The three unconditional checks, then your four guards, then the run row. Nobody is ever half enrolled
Control group
A percentage chosen by hashing the person, so somebody is always in or always out and never sometimes
Not the same as
This decides who goes in. What happens to them afterwards is Email Sequences

More in Automation & Flows

12 capabilities

Sequences, dispositions and webhooks that act without being asked.

Sequence Builder

Thirteen node kinds on a canvas: send, wait, branch on behaviour, split, call task, tag, goal. Publish a version and in-flight leads keep their own place.

Branch Logic

Branch on whether they opened, clicked or replied, and on how the last call was dispositioned - so the next step answers what actually happened.

A/B Split Testing

Weighted splits assigned by a deterministic hash of the enrolment, so a lead always takes the same arm no matter how often that step is run again.

Wait & Timing

Hold a lead for minutes or days between steps, clamped to the sending window you set, so that an overnight wait never lands at four in the morning.

Sending Windows

Set the hours a sequence may send inside, as a fixed offset you enter yourself, and every wait is pushed forward into them before it is stored.

Call Tasks in Sequences

Drop a call step into a sequence and it raises an assigned task on the lead's owner, with the outcome the rep logs coming back as a branchable answer.

Goal Tracking

Name a linked deal as the outcome that means the sequence worked. Reaching it stamps goal met on the run and takes the branch you wired behind it.

Disposition Behaviours

Twenty-six behaviours attach to wrap-up codes, and twenty codes ship already pointing at one, so ending a call the right way books the follow-up.

Workflow Actions

Send the email, assign the owner, raise the task, set the field, move the stage or call a webhook. Six modules, run in the order you stored them.

Conditional Logic

Eight comparison operators guarding each action, combined with AND and only AND, so a rule meaning either of two things is built twice, as two rules.

SMS in Sequences

A text is a step on the same canvas as the email and the call task, written into the real thread and carried out by the number it is going out from.

REST API

A versioned path, a key minted once and kept as a hash, and the same role and profile model the interface runs on deciding what that key may touch.

Automation & Flows

See auto-enrollment on your own floor.

Thirty minutes, your numbers and your data. We will set auto-enrollment up live and you can decide from the thing itself rather than from this page.

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