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Workflow Triggers

Six events a CRM rule starts from, agreed in four separate places so nothing else can ever be stored. The event carries a coarse filter, and the fine one belongs to each action underneath it.

Six events a rule starts from, and what raises each one

raised at the save
Event
raised by
The same six are written down in four places
the code constantthe database typethe modelboth writing endpoints
The filter stored beside the name
  • entity typedeal
  • fieldstage_id
  • valueProposal Sent
One class carries the fire, end to end
  1. 1find the live rules for this event
  2. 2apply the coarse filter
  3. 3open a run row
  4. 4execute each action in order
  5. 5close the run with a verdict and any errors
Because the run closes with a verdict, a rule that matched and did nothing reads differently from one that never matched at all.
the rule
name, event, filter, active
its actions
ordered by a stored position
a run log
status, error and timing, a row per fire
a rule stands down on the active toggle rather than being taken apart · a manage-workflows flag on the profile gates the menu entry and the endpoints behind it
One field and one value it must have moved to. This is the wide sieve; the fine one belongs to each action underneath, where eight comparisons are available instead of a single equality.
0
event names the stored type accepts
0
tables one rule is spread across
0
levels a rule is filtered at

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

Six names, agreed in four separate places

Deal stage change, field update, record created, assignment change, time based, inactivity. The identical six appear in the code constant, in the database type, in the model, and in the validation on both writing endpoints, so nothing else can ever be stored.

02

The event carries its own coarse filter

Beside the name sits a small object: a record kind to narrow to, and optionally one field with one required value. An empty object matches everything. This is the wide sieve; the fine one belongs to each action.

03

One class carries a fire from end to end

It finds the live rules for the event, applies the sieve, opens a run row, executes each action in the order stored, then closes the run with a verdict, a finish time and any collected errors. A rule that matched and did nothing is therefore distinguishable from one that never matched.

04

Four are raised where the change is written; two are swept for

Stage changes, field updates, creations and reassignments are raised by the code doing the writing. Time based and inactivity have no such moment, so a repeating job looks for dates that have arrived and records nobody has touched, and raises them from there.

Where it sits

One moment in every run.

Every run passes through the same seven. Workflow Triggers is the lit one, and everything either side of it is a different page in this category.

  1. 01
    Trigger

    the thing that happened first

  2. 02
    Enrol

    how somebody gets onto it

  3. 03
    Wait

    the pause, and what governs its length

  4. 04
    Branch

    the fork, and which side is taken

  5. 05
    Act

    the mail, the text, the task that goes out

  6. 06
    Measure

    what counts as it having worked

  7. 07
    Exit

    how somebody comes off it

The specifics.

8 facts
Event names
Deal stage change, field update, record created, assignment change, time based, inactivity
Filter stored beside it
A record kind, plus optionally one field and one value it must have changed to. Empty matches all
Where each is raised
Four from the code that writes the change. The other two from a repeating sweep
The sweep
Looks for dates that have come round and records untouched past their window, then raises the two events that need it
Storage
Three tables. The rule, its ordered actions, and a run log carrying status, error and timing
The screen
A list with create, edit, delete and an active toggle, so a rule can be stood down without being taken apart
Permission
A manage-workflows flag on the profile, gating the menu entry and the endpoints behind it
Not the same as
This fires on what changed to a record. Carrying somebody through steps over days is Email Sequences

More in Automation & Flows

13 capabilities

Sequences, dispositions and webhooks that act without being asked.

Sequence Builder

Thirteen node kinds on a canvas: send, wait, branch on behaviour, split, call task, tag, goal. Publish a version and in-flight leads keep their own place.

Inbound Webhooks

A unique URL per integration with HMAC signing, rate limits, payload caps and idempotency - plus a log of every delivery it ever accepted or refused.

Email Sequences

Enrol a lead once and the sequence carries them: sends, waits, branches and exits, with a ledger that makes a duplicate send structurally impossible.

Branch Logic

Branch on whether they opened, clicked or replied, and on how the last call was dispositioned - so the next step answers what actually happened.

A/B Split Testing

Weighted splits assigned by a deterministic hash of the enrolment, so a lead always takes the same arm no matter how often that step is run again.

Wait & Timing

Hold a lead for minutes or days between steps, clamped to the sending window you set, so that an overnight wait never lands at four in the morning.

Sending Windows

Set the hours a sequence may send inside, as a fixed offset you enter yourself, and every wait is pushed forward into them before it is stored.

Suppression Lists

One do-not-contact roll per workspace, checked when a lead is enrolled and again inside the send, straight after that send has taken its own claim.

Call Tasks in Sequences

Drop a call step into a sequence and it raises an assigned task on the lead's owner, with the outcome the rep logs coming back as a branchable answer.

Goal Tracking

Name a linked deal as the outcome that means the sequence worked. Reaching it stamps goal met on the run and takes the branch you wired behind it.

Disposition Behaviours

Twenty-six behaviours attach to wrap-up codes, and twenty codes ship already pointing at one, so ending a call the right way books the follow-up.

SMS in Sequences

A text is a step on the same canvas as the email and the call task, written into the real thread and carried out by the number it is going out from.

REST API

A versioned path, a key minted once and kept as a hash, and the same role and profile model the interface runs on deciding what that key may touch.

Automation & Flows

See workflow triggers on your own floor.

Thirty minutes, your numbers and your data. We will set workflow triggers up live and you can decide from the thing itself rather than from this page.

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