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Call Tasks in Sequences

A step that puts the phone in the middle of a mail cadence. It raises an assigned task on the record, and the outcome the rep logs against it travels back as something the next fork can read.

A phone step in the middle of a mail cadence

the row that gets written
The cadence
The pause between the call step and the question is not decoration. Nothing in the cadence waits for a person, so it is the only thing buying time for the call to be made.
The row that gets written
type callCall Dana
title
Call {{first_name}}toCall Dana
description, word for word
Ask about the {{company}} rollout and whether procurement has signed.
due datepriorityremindernot set by the step
on the way out
A task of type call against the record, credited to the assignee, with a title and a description and nothing else.
on the way back
The task identifier kept against the step is how the outcome finds its way to the right run, days later and from a different screen.
A first name is substituted into the title before the row is written. The script goes into the description exactly as typed, tokens and all, so anything you wanted filled in belongs on the title line.
0
outcomes the task may be closed with
0
fields the step carries into it
0
merge token the title will resolve

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

It lands on whoever owns the record

Unless the step names a person, the owner of the record gets it. Where the step names nobody and the record has no owner either, no task is raised at all, because the column will not take an empty one, and the walk carries on to whatever comes next.

02

The title is personalised; the script is not

A first name is substituted into the title before the row is written. The script goes into the description exactly as typed, tokens intact, so anything you wanted filled in belongs on the title line.

03

It does not stand there waiting for the call

Raising the task takes no time and the walk continues immediately. If what comes next should depend on how the call went, put a pause between the step and the question, long enough that somebody has actually picked up the phone.

04

Closing it feeds the fork downstream

Logging an outcome completes the task, looks up which run raised it through the identifier kept on the step record, and writes that outcome back. An outcome box further along the cadence can then send them down whichever arm carries that word.

Where it sits

One moment in every run.

Every run passes through the same seven. Call Tasks in Sequences is the lit one, and everything either side of it is a different page in this category.

  1. 01
    Trigger

    the thing that happened first

  2. 02
    Enrol

    how somebody gets onto it

  3. 03
    Wait

    the pause, and what governs its length

  4. 04
    Branch

    the fork, and which side is taken

  5. 05
    Act

    the mail, the text, the task that goes out

  6. 06
    Measure

    what counts as it having worked

  7. 07
    Exit

    how somebody comes off it

The specifics.

7 facts
What gets created
A task of type call against the record, with a title and a description, credited to the assignee
Assignee
The person named on the step, or the record owner where the step names nobody. Neither one nor the other means no task at all
Merge fields
First name, in the title. The script body is stored word for word
Outcomes accepted
Answered, voicemail, busy, wrong number, or nobody picked up. Five, and the list is fixed
How the outcome finds its way back
The task identifier is kept on the step record when the task is raised
Not set by the step
Due date, priority and reminders. The task is raised without any of them
Not the same as
This raises work for a person. Wrap-up codes a floor closes calls with are Disposition Behaviours

More in Automation & Flows

13 capabilities

Sequences, dispositions and webhooks that act without being asked.

Inbound Webhooks

A unique URL per integration with HMAC signing, rate limits, payload caps and idempotency - plus a log of every delivery it ever accepted or refused.

Email Sequences

Enrol a lead once and the sequence carries them: sends, waits, branches and exits, with a ledger that makes a duplicate send structurally impossible.

A/B Split Testing

Weighted splits assigned by a deterministic hash of the enrolment, so a lead always takes the same arm no matter how often that step is run again.

Wait & Timing

Hold a lead for minutes or days between steps, clamped to the sending window you set, so that an overnight wait never lands at four in the morning.

Sending Windows

Set the hours a sequence may send inside, as a fixed offset you enter yourself, and every wait is pushed forward into them before it is stored.

Suppression Lists

One do-not-contact roll per workspace, checked when a lead is enrolled and again inside the send, straight after that send has taken its own claim.

Auto-Enrollment

New leads enrol themselves the moment they are created, and the four guards that can refuse an add are read on every single route into a cadence.

Goal Tracking

Name a linked deal as the outcome that means the sequence worked. Reaching it stamps goal met on the run and takes the branch you wired behind it.

Workflow Triggers

Six event types a CRM rule fires from: stage change, field update, new record, reassignment, schedule and inactivity, agreed in four places at once.

Workflow Actions

Send the email, assign the owner, raise the task, set the field, move the stage or call a webhook. Six modules, run in the order you stored them.

Conditional Logic

Eight comparison operators guarding each action, combined with AND and only AND, so a rule meaning either of two things is built twice, as two rules.

SMS in Sequences

A text is a step on the same canvas as the email and the call task, written into the real thread and carried out by the number it is going out from.

REST API

A versioned path, a key minted once and kept as a hash, and the same role and profile model the interface runs on deciding what that key may touch.

Automation & Flows

See call tasks in sequences on your own floor.

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