Skip to content
Adoptiv

Suppression Lists

One roll of addresses per workspace that nothing may go to. It gets consulted twice over: once when somebody is put onto a cadence, and again in the instant after the send has claimed its place.

One roll, read at the door and again at the step

not on the roll
The roll
one row per address
  • p.raman@northgate.co.uk
    manualfrom the screen
  • ops@harlowfreight.com
    manualfrom the screen
  • j.okafor@vellum.io
    manualfrom the screen
  • B.Osei@meridian-log.com
    manualfrom the screen
Reasons the column documents
manualbouncedrepliedcomplained
Manual comes off the screen. Bounced arrives on its own, from a hard failure notice parsed as it comes back, which files the address and closes everyone currently on it. The other two are names the column documents for a reason somebody records.
Somebody being put on a cadence
Dana Whitlow
d.whitlow@ashcombe.co.uk
  • At the door
    before a run exists
    Not on the roll. A run is created.
  • At the step
    after the claim is taken
    Claim taken, roll read, nothing found. The message renders and the walk carries on.
compared exactly as stored
The same address filed with different capitalisation is a second row, and neither of the two checks would find it from the other.
Deleting a row lets that address be written to again. Runs already closed stay closed.
The screen shows the newest five hundred rows, with no search and no paging
do-not-call on a record is a separate roll the dialler reads
Nothing on the roll matches, so the person is added and the first message claims its key, renders and goes. The roll is still read again on every send after this one.
0
reasons named beside the column
0
moments the roll is consulted at
0
rows the screen will show at once

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

Held once, keyed on the address

The address is the unique key, so it cannot appear twice and somebody who moves to a new address is no longer covered by the old row. A reason and a source travel alongside, which is how you tell a hand-entered block from an automatic one.

02

Checked at the door, and again at the step

Adding somebody to a cadence looks up their address first and refuses quietly if it is on the roll. The send path looks a second time after taking its claim, marks that claim failed, and halts the walk with the reason recorded. Anyone holding no address at all is admitted without complaint and then stopped at the first message.

03

Two ways on, and one of them needs nobody

The screen takes an address and files it as manual. A hard failure notice coming back is parsed as it arrives, the address is filed as bounced, and everyone currently on it is closed out. So the roll grows from what the receiving servers tell you as well as from what you type.

04

It stops the cadence; it does not edit the person

The run closes marked suppressed. The record itself is left alone: no flag is set on it, no tag written, and the do-not-call marks the phone side works from are an entirely separate thing.

Where it sits

Two moments in every run.

Every run passes through the same seven. Suppression Lists is the lit ones, and everything either side of it is a different page in this category.

  1. 01
    Trigger

    the thing that happened first

  2. 02
    Enrol

    how somebody gets onto it

  3. 03
    Wait

    the pause, and what governs its length

  4. 04
    Branch

    the fork, and which side is taken

  5. 05
    Act

    the mail, the text, the task that goes out

  6. 06
    Measure

    what counts as it having worked

  7. 07
    Exit

    how somebody comes off it

The specifics.

8 facts
Key
The address. One row per address across the entire workspace
Reasons the column describes
Bounced, manual, replied, complained. That list is a comment beside the column rather than anything the database enforces
Reasons written in practice
Manual from the screen, and bounced from a hard failure notice the moment one comes back
Consulted at
The moment somebody is added, and again inside the send after the claim is taken
Capitalisation
Compared exactly as stored. The same address filed differently cased is a second row
The screen
Newest five hundred rows. No search field and no paging beyond them
Removing one
Delete the row and that address can be written to again. Runs already closed stay closed
Not the same as
This is email only. Do-not-call on a record is a separate roll the dialler reads

More in Automation & Flows

13 capabilities

Sequences, dispositions and webhooks that act without being asked.

Sequence Builder

Thirteen node kinds on a canvas: send, wait, branch on behaviour, split, call task, tag, goal. Publish a version and in-flight leads keep their own place.

Inbound Webhooks

A unique URL per integration with HMAC signing, rate limits, payload caps and idempotency - plus a log of every delivery it ever accepted or refused.

Branch Logic

Branch on whether they opened, clicked or replied, and on how the last call was dispositioned - so the next step answers what actually happened.

A/B Split Testing

Weighted splits assigned by a deterministic hash of the enrolment, so a lead always takes the same arm no matter how often that step is run again.

Wait & Timing

Hold a lead for minutes or days between steps, clamped to the sending window you set, so that an overnight wait never lands at four in the morning.

Call Tasks in Sequences

Drop a call step into a sequence and it raises an assigned task on the lead's owner, with the outcome the rep logs coming back as a branchable answer.

Goal Tracking

Name a linked deal as the outcome that means the sequence worked. Reaching it stamps goal met on the run and takes the branch you wired behind it.

Disposition Behaviours

Twenty-six behaviours attach to wrap-up codes, and twenty codes ship already pointing at one, so ending a call the right way books the follow-up.

Workflow Triggers

Six event types a CRM rule fires from: stage change, field update, new record, reassignment, schedule and inactivity, agreed in four places at once.

Workflow Actions

Send the email, assign the owner, raise the task, set the field, move the stage or call a webhook. Six modules, run in the order you stored them.

Conditional Logic

Eight comparison operators guarding each action, combined with AND and only AND, so a rule meaning either of two things is built twice, as two rules.

SMS in Sequences

A text is a step on the same canvas as the email and the call task, written into the real thread and carried out by the number it is going out from.

REST API

A versioned path, a key minted once and kept as a hash, and the same role and profile model the interface runs on deciding what that key may touch.

Automation & Flows

See suppression lists on your own floor.

Thirty minutes, your numbers and your data. We will set suppression lists up live and you can decide from the thing itself rather than from this page.

14-day trial · no card · migration included