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Open & Click Tracking

Opens and clicks are recorded, and the honest part is the edges: what gets skipped, what never counts, and which of the several ways this product sends mail carry any of it.

A link signed, an open counted once

1 recorded of 3 arrived
What a tracked address is made of
https://northgate.example/pricing
/api/mail/track/click/workspace · message · destinationdGVuYW50OmVtYWlsOmh0dHBz…eight-byte keyed digestXk3pQ1v7

The endpoint verifies the digest without leaking timing and only then reads those values back out. Something unverifiable is refused rather than forwarded.

mailto:dana@meridianfreight.comleft alone#pricing-tableleft alonejavascript:void(0)left alone
What arrives at the image
a hundred requests a second per source address, on both endpoints
Only a message sent now from the composer carries any of this. A message put on a schedule is delivered exactly as drafted, so nothing about it can be observed. Individual opens and clicks are removed after a hundred and eighty days and the running totals stay
somebody signed in to this application. The image comes back and no row is written
0
bytes of signature on a tracked link
0
days of open and click detail kept
0
minute window folding repeat opens into one

Product figures from the platform’s own defaults - not customer averages

The mechanism

How it works.

01

A tracked link carries its own proof

The identifier encodes workspace, message and destination behind a short keyed digest. The endpoint verifies and then reads those values rather than trusting anything in the address bar, and something unverifiable is refused instead of forwarded.

02

Your own reading never counts

A request carrying a login cookie, arriving from inside this application, or announcing itself as a crawler or a prefetcher, gets the image back and produces no row at all.

03

First is kept, everything later is counted

The earliest open and the earliest click hold their timestamps permanently. Subsequent activity only moves the counters, so a first-touch figure never quietly becomes a most-recent one.

04

The send path is what bakes it in

The invisible image and the rewritten addresses go on inside the send itself, so a message held for the morning leaves carrying the same instrumentation it would have carried now. Cadence sends keep a signed pixel of their own on a separate pair of endpoints, which is why a sequence can branch on an open while none of it appears here.

Where it sits

Two moments in every message.

Every message passes through the same seven. Open & Click Tracking is the lit ones, and everything either side of it is a different page in this category.

  1. 01
    Connect

    the account it syncs with

  2. 02
    Compose

    writing it, and from what

  3. 03
    Send

    leaving now, or on a schedule

  4. 04
    Arrive

    landing, and what it lands as

  5. 05
    Attach

    pinning it to the right record

  6. 06
    Book

    the meeting that comes of it

  7. 07
    Govern

    who may use what, and see what

The specifics.

8 facts
Applies to
Messages from the composer, sent now or held for later. Platform notifications carry neither the image nor rewritten links, deliberately
Link identifiers
Workspace, message and destination behind an eight-byte keyed digest, compared without leaking timing
Left alone
Mail-to addresses, script addresses and in-page anchors keep their real destination
Ignored opens
A login cookie present, a referrer inside the app, or a crawler or preview agent
Repeat opens
Folded into one for five minutes per source address and reader fingerprint
Flood guard
A hundred requests a second per source address on both endpoints
Retention
Individual opens and clicks are removed after a hundred and eighty days; the running totals stay
Not the same as
A cadence keeps its own opens and clicks on its own endpoints, which is what a branch reads. Nothing on this page counts those

More in Email & Calendar

12 capabilities

Webmail, four sync providers, tracking, calendar and meetings.

Calendar Sync

Google Calendar writes out the moment you save and mails the invitations, and reads back on demand, so a meeting booked on a call is there before it ends.

Gmail Sync

Connect Gmail on one scope and mail arrives by push rather than polling, filed against the lead holding the address, with nobody having to forward anything.

Outlook & Microsoft 365

Outlook and Microsoft 365 sync through Graph with delta queries and subscriptions, so large mailboxes stay current without re-reading themselves.

Exchange Sync

A Microsoft mailbox brings its calendar and address book over Graph, on subscriptions that renew themselves, with a ten-minute pass running underneath.

IMAP & SMTP

Any mailbox that speaks IMAP and SMTP connects with a form and a live login test, so a provider nobody built an integration for is still a real inbox here.

Template Permissions

Grant a whole template folder to particular roles and teams, so regulated copy stays with the people allowed to send it. Filing is the act of sharing here.

Email Signatures

One signature per connected mailbox, added by the send path to new messages and forwards, so mail from the platform arrives looking like mail from a person.

Meeting Scheduling

Book from the conversation, with the invitation, the joining link and the record all created together instead of in three separate tabs afterwards.

Zoom

Connect Zoom and a booking creates, moves and cancels the meeting for you, with the joining link and passcode riding inside the calendar invitation.

Google Meet

Pick Google Meet on a booking and the calendar write mints the link with the invitation, so everyone on the account gets it rather than finding it in a note.

Microsoft Teams

Connect Teams and a booking makes the meeting through Microsoft's own interface, carrying its joining address into the invitation the guests receive.

Email-to-Record Matching

Inbound mail attaches to the lead holding any address on it, sender or recipient, matched exactly once lowercased. Two columns, one query, no resemblance.

Email & Calendar

See open & click tracking on your own floor.

Thirty minutes, your numbers and your data. We will set open & click tracking up live and you can decide from the thing itself rather than from this page.

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